M.A.D. Festival

The M.A.D. Festival (Fashion, Arts, and Entertainment) celebrates self-expression through fashion, arts, entertainment, and cultural creativity. Created by M.A.D. Collective, this event offers a free program featuring urban art, fashion, entertainment, music, and conferences with international personalities. Numerous emerging artists, Canadian designers, Quebecois designers, retailers, and international icons share their art and vision. Expect to be amazed by fashion shows and discussions featuring influential figures from the fashion industry. The pop-up boutique village is the opportunity to discover the latest collections and experience the energy of the local fashion scene while engaging in conversations with the creators.